I recently was able to travel to San Antonio, Texas, for the first time. It was a quick, busy work trip, so I didn’t have much free or personal time. However, I was lucky enough to be staying right on the River Walk, so I could easily enjoy a few outdoor walks and meals—a nice escape to temps in the upper 70s and sunny instead of about 30 and cloudy back at home.
When I go on work trips I look forward to new and different beers. This was not the trip of that, though. Those were few and far between. One the stood out was the St. Arnold Endeavor, a double IPA. If you like doubles and see this, get it. It was a hint of sweet fruitiness and the right hoppy balance. I had a few other IPAs, but nothing to mention.
Regarding food in San Antonio, in a group of five it was me (a vegetarian trying to eat vegan as much as possible) and two people who can’t have gluten, and very few restaurants seemed able to accommodate or understand our dietary needs. This blows my mind as I assumed any restaurant on the River Walk or near the convention center where I was would be more service oriented and knowledgeable and able to accommodate. To be fair, we went to a restaurant, Boudro’s, that was good but the server wasn’t, so that was too bad. But my meal was excellent and made vegan with the lack of cheese: a portobello tostado with jicama slaw and black bean puree.
Have you been to San Antonio? Was your experience better?
Texas Social Media
The real star of the Texas experience was before and after I was in Texas, though. I tweeted I was going to be in San Antonio and asked for beer recommendations. No hashtag, no @ sign.
Quick trip to San Antonio for work in two weeks. Texas, what beers do you have for me I need to try?
— Valerie Dennis (@valpass) February 17, 2016
A week later @TexasTourism responded, asking me to direct message them information and they would send me beer suggestions and other fun things for my trip. Talk about doing it right! I was pleasantly surprised, bit when I got my goodies I was blown away. It was full-on swag, Texas does it big: a neck pillow, speakers, Post-It notes, a nice notepad with a personal note.
This was impressive. The fact Texas Tourism has people and resources to making a more memorable trip for people already going to Texas is impressive. It shows how how far hospitality and branding goes for them, and I will definitely use the items, which are all branded with the Texas logo, getting their name out there even more.
What is the best example of marketing you have seen?