Podcasts For Communications Professionals

Podcasts for communications professionals | Kale and Ale

Note: This isn’t a lifestyle post, per se. However, as a lifestyle blogger and professional in the communications field, I’m sharing this for the many other bloggers and communications professionals in my personal sphere. If this isn’t you but you’re into information, I hope this is helpful. Let me know if this type of post is OK in the comments below.

A longtime occasional listener of podcasts, following the popularity of Serial a few years ago solidified my interest. I started to expand what I listened to. Now, so many outlets and bloggers are podcasting, that it’s easy to find something based on your interests.

To listen more effectively, I had to organize my podcasts. I tried a few different things, but I’ve found using the Stitcher radio app to work best for me. I can listen on mobile or desktop and can easily subscribe, search for new and popular content and listen with an easy interface and experience. Below, you can see my desktop setup and some podcasts I follow.

Stitcher Radio app desktop | Kale and Ale


RELATED: Tips to leverage social media during events for extra exposure.

As a communications professional, I really enjoy podcasts about learning, business, technology, news and marketing or social media. My goal listening to podcasts is to learn something new in one of those fields, and the below podcasts all fit that bill. The podcasts I listen to and why I listen, broken into communications and news, include:

Communications Podcasts

The Science of Social MediaActionable insights you can implement right away, with topics about changes in social media that are timely.

Social ProsFind out how different companies and businesses are achieving results through social media.

Social Media MarketingFrom the people behind the popular Social Media Examiner website, this podcast looks at social media and marketing tips and success stories.

Being BossAimed at creative freelancers, it covers a variety of topics on how to handle being a freelancer, what to expect and how to succeed.

News Podcasts

Radiolab: Radiolab is more difficult to describe that it feels it should be. It’s about science, but so much more than that, mixing news, fact and everything about us and going on around us.

Serial: Serial is a serialized story, going over different themes or aspects with deep investigative reporting on a topic that isn’t finished or closed.

Freakonomics RadioBased off the books of the same name, the podcast tells us about ourselves and why things are the way they are.

TED Radio HourBased off those engaging and thought-provoking TEDTalks we have all watched, each episode is a person talking about a topic. Sure to expand your mind.

Pop Culture Happy Hour: Pop culture news, discussions, interviews and information in a fun, relaxed format that makes you feel like you are part of the conversation.

How I Built This: A look at how people built the success they have today.

This American LifeEach episode has a theme of something in the news currently, with different angles and stories within the episode that give a very human face to the discussion.

Did you find this helpful or do you have a podcast to suggest? Leave a note in comments below. I plan to write a post about blogs I follow; list any you enjoy.

San Antonio, Texas

Texas Cupcakes | Kale and AleI recently was able to travel to San Antonio, Texas, for the first time. It was a quick, busy work trip, so I didn’t have much free or personal time. However, I was lucky enough to be staying right on the River Walk, so I could easily enjoy a few outdoor walks and meals—a nice escape to temps in the upper 70s and sunny instead of about 30 and cloudy back at home.

 

When I go on work trips I look forward to new and different beers. This was not the trip of that, though. Those were few and far between. One the stood out was the St. Arnold Endeavor, a double IPA. If you like doubles and see this, get it. It was a hint of sweet fruitiness and the right hoppy balance. I had a few other IPAs, but nothing to mention.

Regarding food in San Antonio, in a group of five it was me (a vegetarian trying to eat vegan as much as possible) and two people who can’t have gluten, and very few restaurants seemed able to accommodate or understand our dietary needs. This blows my mind as I assumed any restaurant on the River Walk or near the convention center where I was would be more service oriented and knowledgeable and able to accommodate. To be fair, we went to a restaurant, Boudro’s, that was good but the server wasn’t, so that was too bad. But my meal was excellent and made vegan with the lack of cheese: a portobello tostado with jicama slaw and black bean puree.

Boudro's Portobello Tostado | Kale and Ale

Portobello Tostado from Boudro’s

Have you been to San Antonio? Was your experience better?

Texas Social Media

The real star of the Texas experience was before and after I was in Texas, though. I tweeted I was going to be in San Antonio and asked for beer recommendations. No hashtag, no @ sign.

A week later @TexasTourism responded, asking me to direct message them information and they would send me beer suggestions and other fun things for my trip. Talk about doing it right! I was pleasantly surprised, bit when I got my goodies I was blown away. It was full-on swag, Texas does it big: a neck pillow, speakers, Post-It notes, a nice notepad with a personal note.

San Antonio Texas | Kale and Ale

Big swag from Texas

This was impressive. The fact Texas Tourism has people and resources to making a more memorable trip for people already going to Texas is impressive. It shows how how far hospitality and branding goes for them, and I will definitely use the items, which are all branded with the Texas logo, getting their name out there even more.

What is the best example of marketing you have seen?

Leverage Social Media During Events

Note: This post is a bit different than normal for this blog and not the primary topic of the blog. Having said that, I know a lot of people who read this blog are fellow bloggers or people in the communications field.

I run social media accounts for my job and blog and find it really interesting when something becomes popular. I do find I get the most action on tweets when they are tied to an event, and I love Twitter for live events, so it made sense to live-tweet during the Super Bowl.

Sunday night the big game was about to start and Lady Gaga came on the field to sing the National Anthem. Known for her eclectic style, she didn’t disappoint in an outfit that looked like head-to-toe ruby red slippers that Dorothy wore in “The Wizard of Oz,” with eyeshadow to match. Beyond the sparkles, I noticed Gaga’s hairstyle. It instantly reminded me of Lindsay Bluth’s hairstyle during an episode of “Arrested Development.” This is hands-down my all-time favorite show, so the comparison came to me right away.

A Quick Tweet

I’ve always loved using Twitter, and this comparison while Gaga was still singing was the perfect opportunity to share my thoughts with others. I snapped a picture from my television of Gaga, found a photo on the Internet of the hairstyle I was talking about, popped the photos into my photo grid app and made a new photo. I quickly wrote a tweet, wanting to get it out there while the song was still being performed. To leverage it further, I mentioned the Super Bowl hashtag #SB50 and linked to two Arrested Development accounts: the show’s official account and the most popular fan account I know, @BluthQuotes.

How It Grew

A few friends made comments on it right away. I kept eating, watching commercials and reading Twitter. Suddenly my phone started blowing up with the tweet, so much so that I couldn’t figure out how or where the traction came from. With a little searching I realized Bluth Quotes retweeted it and it snowballed from there.

It was crazy watching the analytics shift in real time as people were discovering it. As of 26 hours later, the impressions are at 69,188 and the engagement is at 16,133, and still climbing. And the point was to make myself and a few others laugh, so to know I was on point that much with fans of my favorite show is great.

ValPass Twitter Gaga Bluth | Kale and Ale

By comparison, my second most engaging tweet was about a Living Social deal to a winery I’ve been to, so I tweeted that with the link to my writeup about the brewery on my blog. Living Social retweeted it, gaining me 9,714 impressions but only 21 engagements and 9 link clicks.

Lesson I Learned

I’m not the first one to take a moment-in-time event and capitalize on it. During another Super Bowl song Oreo had an incredible tweet.

Beyonce was rocking out the Superdome so much during halftime, the power went out. With some quick thinking and keeping in line with its marketing and message, Oreo took advantage of the situation, letting people know that “you can still dunk in the dark.”

Someone who retweeted my tweet mentioned @portiaderossi (the actress who plays Lindsay Bluth) and I realized I should have mentioned her and @LadyGaga or looked at what hashtags specific to her singing the National Anthem were trending at the time, but in my excitement, laughter and desire to share it, I read what I wrote, checking for errors, and pushed send. I really should have known better, as hashtags are a big part of what I do for my day job and personal blog and where the most traction seems to come in times like this, but excitement got the best of me. I should have taken another minute or two and really leveraged the moment, but I wanted to get it out there first, which was my error.

The tweet itself doesn’t have many words. The words aren’t important (except wishing I had including more timely hashtags), the side-by-side images of something timely next to something a certain audience can appreciate are what made this tweet so viral and engaging, which helped the metrics. This picture gave people something they had to expand to see the full image, raising engagement. It was of the moment and silly, so it was fun to share.

You’re Experience

As I mentioned, I run social media for work and this blog, so I’m always trying new things to get the most legs out of every post. And I know tweets I write perform best during live events when the official hashtag is used, where there are more eyeballs on Twitter or people are searching via the event hashtag.

Do you run social media for non-personal use? How do you get the most leverage and views out of a post? What have you learned that either worked or didn’t work, or what are your favorite examples of how people use social media in the moment?