Celebrating Super Bowl LII in Minneapolis

Sota Pop Minnesota artists event

The past 10 days leading up to Super Bowl LII have been a celebration of the NFL and state of Minnesota. Since I work downtown in the middle of all the festivities, the excitement has been obvious. While I’m excited to be getting my bus route back, it has been fun seeing the city, region and state showcase the best of Minnesota.

I’ve been lucky enough to take advantage of a lot of the activities downtown leading up to the big game. I want to share some of the highlights and images from the past week.

Leading up, I went to Super Bowl Live and the Super Bowl Experience. Check out some images from the events.

Super Bowl LII ice sculpture

Kitten Bowl 2018 Minneapolis

A Dolphins throwback to my South Florida days for all my favorite Dol-fans.

Ice sculptures on Nicollet Mall during Super Bowl Live.

Kurt Warner’s hand compared to mine. Gotta see the hometown boy.

Did you do Super Bowl related activities? If so, I would love to hear what you thought in the comments or, better yet, if you wrote a post, please link to that!

Leverage Social Media During Events

Note: This post is a bit different than normal for this blog and not the primary topic of the blog. Having said that, I know a lot of people who read this blog are fellow bloggers or people in the communications field.

I run social media accounts for my job and blog and find it really interesting when something becomes popular. I do find I get the most action on tweets when they are tied to an event, and I love Twitter for live events, so it made sense to live-tweet during the Super Bowl.

Sunday night the big game was about to start and Lady Gaga came on the field to sing the National Anthem. Known for her eclectic style, she didn’t disappoint in an outfit that looked like head-to-toe ruby red slippers that Dorothy wore in “The Wizard of Oz,” with eyeshadow to match. Beyond the sparkles, I noticed Gaga’s hairstyle. It instantly reminded me of Lindsay Bluth’s hairstyle during an episode of “Arrested Development.” This is hands-down my all-time favorite show, so the comparison came to me right away.

A Quick Tweet

I’ve always loved using Twitter, and this comparison while Gaga was still singing was the perfect opportunity to share my thoughts with others. I snapped a picture from my television of Gaga, found a photo on the Internet of the hairstyle I was talking about, popped the photos into my photo grid app and made a new photo. I quickly wrote a tweet, wanting to get it out there while the song was still being performed. To leverage it further, I mentioned the Super Bowl hashtag #SB50 and linked to two Arrested Development accounts: the show’s official account and the most popular fan account I know, @BluthQuotes.

How It Grew

A few friends made comments on it right away. I kept eating, watching commercials and reading Twitter. Suddenly my phone started blowing up with the tweet, so much so that I couldn’t figure out how or where the traction came from. With a little searching I realized Bluth Quotes retweeted it and it snowballed from there.

It was crazy watching the analytics shift in real time as people were discovering it. As of 26 hours later, the impressions are at 69,188 and the engagement is at 16,133, and still climbing. And the point was to make myself and a few others laugh, so to know I was on point that much with fans of my favorite show is great.

ValPass Twitter Gaga Bluth | Kale and Ale

By comparison, my second most engaging tweet was about a Living Social deal to a winery I’ve been to, so I tweeted that with the link to my writeup about the brewery on my blog. Living Social retweeted it, gaining me 9,714 impressions but only 21 engagements and 9 link clicks.

Lesson I Learned

I’m not the first one to take a moment-in-time event and capitalize on it. During another Super Bowl song Oreo had an incredible tweet.

Beyonce was rocking out the Superdome so much during halftime, the power went out. With some quick thinking and keeping in line with its marketing and message, Oreo took advantage of the situation, letting people know that “you can still dunk in the dark.”

Someone who retweeted my tweet mentioned @portiaderossi (the actress who plays Lindsay Bluth) and I realized I should have mentioned her and @LadyGaga or looked at what hashtags specific to her singing the National Anthem were trending at the time, but in my excitement, laughter and desire to share it, I read what I wrote, checking for errors, and pushed send. I really should have known better, as hashtags are a big part of what I do for my day job and personal blog and where the most traction seems to come in times like this, but excitement got the best of me. I should have taken another minute or two and really leveraged the moment, but I wanted to get it out there first, which was my error.

The tweet itself doesn’t have many words. The words aren’t important (except wishing I had including more timely hashtags), the side-by-side images of something timely next to something a certain audience can appreciate are what made this tweet so viral and engaging, which helped the metrics. This picture gave people something they had to expand to see the full image, raising engagement. It was of the moment and silly, so it was fun to share.

You’re Experience

As I mentioned, I run social media for work and this blog, so I’m always trying new things to get the most legs out of every post. And I know tweets I write perform best during live events when the official hashtag is used, where there are more eyeballs on Twitter or people are searching via the event hashtag.

Do you run social media for non-personal use? How do you get the most leverage and views out of a post? What have you learned that either worked or didn’t work, or what are your favorite examples of how people use social media in the moment?

Friday links

Not much going on this week, but I made a mean pot pie full of tons of veggies from my farm. It was pretty great. Did you make anything great this week? And after two 5ks last week, I started running toward a 10k soon, with a good first longer run on Wednesday.

Here are a few of my fave links from the past week, feel free to add your own if you came across anything!